E-commerce

India's Digital Revolution: Catalyzing E-commerce Growth

In recent years, India has undergone a digital revolution, marked by a significant surge in internet and smartphone adoption. The proliferation of internet connections in 2021, totaling a substantial 830 million, stands as a testament to the success of initiatives like the ‘Digital India’ program. Urban areas particularly witnessed a surge, accounting for approximately 55% of the total internet connections, with a striking 97% of these being wireless connections. Simultaneously, the smartphone user base has witnessed remarkable growth and is anticipated to reach a staggering 1 billion by 2026. This digital wave has set the stage for India's digital sector to hit a remarkable US$ 1 trillion by 2030.

This substantial increase in internet users and smartphone penetration, combined with rising incomes, has been a catalyst for the burgeoning e-commerce sector in India. The e-commerce landscape has been transformed, redefining business methodologies and opening up diverse commerce segments, including Business-to-Business (B2B), Direct-to-Consumer (D2C), Consumer-to-Consumer (C2C), and Consumer-to-Business (C2B).

Notably, segments like D2C and B2B have witnessed remarkable growth in recent years. India's D2C market is projected to reach a noteworthy US$ 60 billion by FY27. Looking ahead, the e-commerce market's overall trajectory is highly promising, anticipated to reach an impressive US$ 350 billion by 2030. In the immediate future, the sector is poised to grow at a rate of 21.5% in 2022, reaching an estimated US$ 74.8 billion. This thriving e-commerce landscape represents a pivotal shift in the way commerce is conducted, shaping India's economic landscape.

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Market Size

The Indian online grocery market is anticipated to undergo exceptional growth, projected to reach an estimated US$ 26.93 billion in 2027, showcasing a substantial increase from US$ 3.95 billion in FY21. This growth is expected to expand at an impressive CAGR of 33%.

India's consumer digital economy is on a significant upswing, poised to become a US$ 1 trillion market by 2030. This phenomenal growth is propelled by the strong adoption of online services, encompassing e-commerce and edtech, across the country. The digital economy is on a trajectory, growing from US$ 537.5 billion in 2020 to reach this remarkable milestone by 2030.

B2C e-commerce is set to grow steadily, recording a CAGR of 8.68% during the forecast period from 2023 to 2027. Additionally, India's e-B2B market is projected to achieve a Gross Merchandise Value (GMV) of US$ 100 billion by 2030, as per recent reports by Redseer.

According to Grant Thornton, the e-commerce sector in India is expected to be worth an impressive US$ 188 billion by 2025.

In 2020, India emerged as the eighth-largest market for e-commerce globally, boasting a substantial turnover of US$ 50 billion. This positioned India just behind France and ahead of Canada in the e-commerce market.

The adoption of smartphones and the advent of the 4G network have significantly propelled the Indian e-commerce market, contributing to its expected growth to US$ 200 billion by 2026, compared to US$ 38.5 billion in 2017.

India holds a formidable online shopper base, ranking third globally after China and the US. In FY21, it had approximately 150 million online shoppers, and this number is expected to surge to 350 million by FY26.

Notably, Indian consumers are eagerly adopting 5G smartphones, showcasing substantial demand even before the official rollout of the 5G technology. Smartphone shipments reached 169 million in 2021, with a remarkable 555% year-on-year growth in 5G shipments compared to 2020. The trend is set to continue, showcasing the dynamic tech-savvy consumer base.

Projections indicate a significant surge in India's internet users, expected to reach a staggering 900 million by 2025, compared to approximately 622 million internet users in 2020. This growth trajectory represents a CAGR of 45% until 2025.

During the 2021 festive season, Indian e-commerce platforms reported remarkable sales, generating a Gross Merchandise Value (GMV) of US$ 9.2 billion, showcasing a substantial 23% increase from the previous year's US$ 7.4 billion.

Advantage

Growing Demand: The Indian e-commerce landscape is experiencing an unprecedented surge in demand, showcasing remarkable potential and growth prospects.

Social Commerce Potential: India's social commerce sector has the potential to achieve remarkable growth, with an anticipated expansion to US$ 16-20 billion by FY25, growing at an impressive CAGR of 55-60%.
E-commerce Market Expansion: The broader e-commerce market in India is poised for substantial growth, projected to reach US$ 111 billion by 2024 and further escalate to an estimated US$ 200 billion by 2026.
Expanding Online Shopper Base: India has witnessed a surge in online shoppers, gaining 125 million in the past three years. An additional 80 million are anticipated to join this digital wave by 2025, showcasing the expanding consumer base and potential market reach.

Attractive Opportunities: India's e-commerce sector offers a myriad of attractive opportunities, emphasizing its promising future and evolving market dynamics.

2022 Growth Projection: In 2022, the Indian e-commerce market is predicted to witness a substantial increase, growing by 21.5% and reaching an estimated US$ 74.8 billion.
Long-term Market Projection: The e-commerce market in India is anticipated to experience exponential growth, aiming to reach a significant US$ 350 billion by 2030, indicating a sustained upward trajectory.

Policy Support: The Indian government extends essential policy support to bolster the e-commerce landscape, encouraging investment and growth.

FDI in B2B E-commerce: 100% Foreign Direct Investment (FDI) is allowed in B2B e-commerce, fostering a favorable investment environment.
FDI in Marketplace Model: The marketplace model of e-commerce also enjoys 100% FDI under the automatic route, further promoting investment inflow and market development.

Increasing Investments: The rise in digital literacy has triggered a surge in investments within the e-commerce sector, reshaping the competitive landscape and fueling innovation.

Investment Influx: The recent surge in digital literacy has attracted significant investments in e-commerce firms. This influx levels the playing field for new market entrants, fostering innovation and disrupting traditional business models.

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